Latino Americans in the Workplace

Latino workers comprise a large sum of the population of workers in America. Particularly in Canada, as many as 244,400 individuals who are of Latin American origin live in Canada in 2001 (â€Å"The Latin American Community in Canada,† 2006). About 64% of adult Latin Americans in 2001 age 15 and above were employed and working, with 71% of these falling under the age category of 45 to 64 (â€Å"The Latin American Community in Canada,† 2006). Further Jorge Brea notes that the population of Latin Americans tripled between the mid 1900s to the early parts of 2000, with the service industry being the primary source of employment in many Latin American nations (Brea, 2003, p.4). These facts reveal the presumption that Latin Americans have a sizeable presence not only in the local workforce but also in international workforce such as those found in Canada. One significant instance with regard to the experiences of Latin American workers is after the time when hurricane Katrina shook America. Prior to the hurricane, approximately 3 percent of New Orleans is Latin Americans. After the hurricane, the population of Latin Americans in the region significantly increased, and most of these individuals sought employment in a city that direly needed the manpower to rebuild it (Agresta, 2006). One can thus have the idea that at least one part of the experiences of Latin American workers reflects the vision of Latin American laborers in a working environment which has the greatest possibility of churning out the most probabilities of landing a job while putting their lives at risk. Not even distance can hinder the Latin American worker from reaching fertile ground. For instance, approximately 435,500 Latin Americans adults live in Japan wherein 70% send money to their families back at home on a steady rate with an average of $600 (â€Å"Remittances to Latin America from Japan,† 2005). It has also been observed that Latin Americans have a strong attachment to their religion which is predominantly Catholic. This can be observed even among the workers, oftentimes carrying small images of Saints in their pockets or wallets, crosses hanging in their necklaces or bracelets, and small prayer pamphlets or booklets in their bags or tool kits just to name a few. It is apparent that the religious yet diverse cultures of Latin Americans largely influence the workplace roles, especially among workers and managers. Hence, potential managers should consider the cultural, religious, and financial backgrounds of Latin Americans in order to maximize their capabilities in the workplace. In essence, potential managers should observe several ‘do's' and ‘don'ts' with regard to their consideration for their Latin American employees. One of the ‘do's' that the potential manager should most likely consider is to give ample space for the Latin American employees to exercise their religious beliefs. That is, managers should allow the observance of religious holidays and other religious events and practices so that the Latin American employees will not be hindered from fulfilling their religious duties. Hindering them from doing so is one of the ‘don'ts' since it will most likely result to a form of religious intolerance wherein the employees are suppressed from exercising their religious obligations and, hence, restricting one of their fundamental rights. In its course, a number of these employees will most likely find ways to go around the religious restriction being imposed which may affect their performance and the growth of the organization. Further, potential managers should nevertheless carefully identify the religious holidays that might lower the performance of the organization. Managers ought to do a balancing act: permit the observance of certain religious holidays without having to sacrifice the performance of the organization or company. Likewise, managers ought to comprehend the fact that most Latino Americans work in companies far from their homes in order to earn a decent wage and provide ample sustenance to their families. Since this is usually the case, company managers should see to it that their Latin American employees are properly compensated while taking into account the financial capabilities of the organization to pay proper wages and other benefits. One way to achieve this is to carefully consider the suitable number of employees, especially Latino Americans, who will operate the essential functions within the organization with respect to the financial status of the company. Managers should also make the most use out of significant and reliable information available such as the most recent trends or patterns with regard to the rate of salaries and benefits and ensure a comparable rate to the Latino American employees. On the other hand, the manager should make it clear to prospective Latino American employees that there too are limitations on the financial capabilities of the company. This ensures that the labor of the employees will be compensated properly in compliance to the financial constraints present. Latin Americans are known to have a history of oppression from other people, a number of which are experienced in the workplace and in other financial institutions. These facts should serve as a reminder to the manager that Latin American workers may have the lingering impression of fear that their history of oppression from other people is not too far from being repeated elsewhere. While the natural response of these employees from the potential harms they may perceive is to stay on guard of their status in the company and the way their superiors treat them, managers should make certain that their Latin American employees are treated decently and professionally in such a way that the environment of the workplace exudes a friendly yet professional feeling. Managers can achieve this end by constantly interacting with the Latin American employees in the workplace, checking and ensuring that their tasks are efficiently met in a friendly yet professional tone. These are just a few of the things that managers should do and should not do in order to have a healthy group of Latino American employees working in the organization. Due importance must be realized and given to these people for the reason that they share a significant portion of the economic and organizational development of the country. Without Latin Americans in the workplace, the economy of the country in general will most likely be affected. This is perfectly exemplified in the movie â€Å"A Day without a Mexican† where the film emphasizes the significance of at least 11 million Latin Americans in California in terms of the various jobs across the region (â€Å"How Do You Make the Invisible, Visible? You Take It Away,† 2004.). The film highlights the absence of Latin Americans which lead to the depreciation in the cleanliness of the state as garbage mounts in the streets of California and in the economic devastation of the state. In both theory and practice, the theme of the film is highly probable. In general, it should be noted that there are crucial Latino American issues in the workplace all over the world. Across America alone, the numbers of issues are significantly present, and that these things pose an important challenge both to managers and potential managers. The delicate balance between the Latino American factors and the disposition of managers and potential managers spells the difference between an efficient and effective workplace and one that is bound to fail. References Brea, J. (2003). Population Dynamics in Latin America. Population Bulletin, 58(1), 3. â€Å"How Do You Make the Invisible, Visible? You Take It Away.†Ã‚   (2004).   ADWAM News. August 4, 2007. . Remittances to Latin America from Japan. (2005). Inter-American Development Bank Multilateral Investment Fund, 2.   

Smith S Home Food

Solution for case: Smith’s Home Foods. Question One Smith’s Country Ham has been operating for 25 years in North Carolina in the wholesale food division, targeting restaurants and fast food chains. In order to increase turnover and therefore revenue, Smith’s decides to introduce a new product line: Smith’s Home Food. A product line containing 11 packages sold to households and including all kinds of foods: meat, vegetables, fruits etc. lasting for a period of 4 months. The prices of these packages range from $655 to $1532 ($1000 on average).These packages require a freezer and thus Smith provided the sale of freezers for customers that didn’t own any. Also, it is highly important to mention that Smith gave all its customers the possibility of financing all of its goods; packages and freezers. Through this new division, Smith is not only selling food and freezers; it is actually providing its customers with high convenience! Buyers no longer have to run to the market to get any kind of foods, as Smith includes everything in the packages.Also, since they will be buying in large quantities they will be benefiting from lower prices, and will escape any rise in market prices during this 4 months duration. Question Two As for problems for this strategy, I think Smith’s should reconsider its sources for advertising in order to acquire higher profile customers that are more eligible for its financing options. It should also extend its product mix to include other packages with different duration (more and less than 4 months). Question Three P=$1000 COGS= 48%= $480 Delivery Charge= $30 Commission Cost= $125AVC= CPGS + Delivery + Commission= 480+30+125= $635 UCM= 1000-635= $365 Break even: Revenue= Total Cost Revenue= 1000 x Q Total Cost= TFC + TVC= (57,000/3) + AVC x Q (we divide 57,000 by 3 to get fixed cost for 4 months) 1000xQ= 19,000 + 635 x Q 365Q=19000 Q= 19000/365 Q=52 To break even, Smith’s must sell 52 packages e ach 4 month. Executive Summary; Smith’s Country Hams, a 25-year-old family business that focuses on wholesale meat products such a ham, bocon, and other pork products, sell to restaurants and fast-food operations in eastern North Carolina.Smith’s family business has a service that provides home-delivered meats, vegetables, and fruits should be in considerable demand and providing new sales for its business. Smith’s Home Foods is going to be the way of the dogs. The current marketing environment would allude to this company has the potential to be market nicher and local geographic market leader with a high share of the market and high growth. Meanwhile, his business is getting an excessive minimal share and less than minimal growth. The company is supposed to bring a new vision for its marketing mix.Company should spend much performance in dynamic marketing communication strategy and an effective advertising budget to protect further loss of revenue. Purchasing food through a home food service saves consumers money. Because consumers buy in large quantities, they receive lower prices, and they escape any price increase that occur during the four month period covered by their food package. Making fewer trips to the store also helps customers avoid expensive impulse purchases. Current Marketing Situation;Smith Home foods has employed a product concept approach to business that would suggest that company believes consumers will favor products that offer the most quality, performance and that the company ought to engage its energy to making continuous improvements in the product. Smith Home Foods uses two important marketing techniques. a) Mass marketing techniques-mass producing, mass distributing, and mass promoting about the same product in about the same way to all consumers. b) Personal techniques by the Smith’s family business force the purpose of making sales and building customer relationship.The company location’s makes it the geographic market leader in the business with virtually no competition. The psychographics segmentation of target market would suggest that customers seeking this product a busy in their careers or social activities and interested in all types of time saving opportunities. Strengths, Weaknesses Threats and Opportunity Analyses; The company is the corporation’s question mark performer and has the potential of becoming a star performer given the limited competition in the market.The company has the advantage of the parent corporation’s 25-year-old positive reputation as a local family owned business known for the quality of their products. The strategy of the company’s in the market involving a poor marketing mix strategy, a poor integrated marketing communication strategic plan and service strategy with no experience. There is no evidence of feedback mechanism to insure customer satisfaction or to encourage company loyalty through sustained company-custome r relationships.Company has no local competition and the company has an opportunity to establish itself as the market leader nicher for the product that is offering. Threats to company are also numerous. Business can damage the reputation of the parent corp. The company has too much financial liability for contrasts that are not honored by customers. Objectives and Issues; The company does not have a sure mission and is engaged in the wrong type of marketing philosophy. The company need develop a mission. The company does not have a power evidence information system. This is virtually taking shots n the dark and hoping to hits something. The company has to create developing a research plan as soon as possible. In the light of target market, The Company has a poor knowledge. The company is supposed to engage in effective market targeting by selecting market segments and to insure a competitive advantage. Sales management is not well developed. The company should develop a system for recruiting, selecting, training, supervising and evaluating the sales team. Questions and Answers; 1-  Ã‚  Ã‚  Ã‚  Ã‚   Outline Smith’s Home Foods` marketing strategy. What is Smith’s Home Food really selling?The company’s cash cow product is pork that are produced and sold wholesale to restaurants and fast food operations throughout eastern North Carolina. The company has a small sales force that is engaged in apparently one time, face to face selling of product and services written agreements but limited activity regarding customer relationship building. The company engaged in product bundle pricing by including products form external sources to make their service more appealing and convenient the potential new market segment. The additional products include other brand-name food products as well as freezers in which to store the frozen goods. –  Ã‚  Ã‚  Ã‚  Ã‚   What problems, if any, do you see with each element of the strategy? Firs of all, The C ompany have not a power sure mission or any information that would suggest there was a formal setting of goals and objectives by the company. Second, there is no indication that any marketing research was conducted to either identify the need or the target segment of population. 3-  Ã‚  Ã‚  Ã‚  Ã‚   According to diagram and the amount of package number, to buy 11 Food, 13 pounds per week, 4-5 minimum freezer size , 4-5 Family size is the price of 958.These amounts are more convenient that the others for the company foods packages. 4-  Ã‚  Ã‚  Ã‚  Ã‚   Based your analysis, what steps would you recommend that Christy take improve her marketing strategy and Smith’s performance? First, Christy is supposed to re-evaluate the needs, wants and demands of those members with buying power in the company’s geographic area of service delivery. This contribute the company with more a factual evaluation of whether or not the product she is making has a true growth potential. The company should modify and develop and advertising strategy to using the right

Benefits of Video Games Essay

In today’s frantic and stressful society, a desire to escape sometimes is imminent. There are piles of work to do, constant headaches, and relationship tensions are rising. In this current condition one may be aware that it will be impossible to get anything accomplished. What one really needs is a chance to get away from it all, to replenish the mind and release all of their apprehension. A relaxing vacation to a secluded private island would do the trick, but of course this is impractical. Instead, at no cost one can fully immerse into a lush, stunning virtual paradise oozing with beauty and serenity. This is the magnificence of the modern video game world; it lets a person be somebody they could only dream of, construct amazing structures and inventions, or can even provide relief and fulfillment. However, stress relief and personal enjoyment are not the sole advantages. Video games should be more widely accepted and integrated into the daily and professional lives of individuals because of the many positive effects they create, which include: self satisfaction, educational and economic opportunities, advances in technology and science, and the spawning of creativity and ingenuity. One of the age old attacks against video games is the statement that they contain an addictive allure that grabs hold of students and chokes the academic life out of them; well, according to recent studies, quite the opposite may be observed. In a study of young children age four and five, conducted by the Ready to Learn Initiative, it was found that through the addition of digital devices and video games into a school curriculum, it was possible to greatly increase letter recognition and early literacy skills. A further study by the Education Department Center found that kindergarteners with poor home conditions, who had experienced a video game based curriculum in preschool, were more adapted and successful (â€Å"The Benefits†). This prevents students from falling behind and creates interest in school. Although it is true that a handful of games possess no real advantages and are a distraction from work, the sheer number of games designed as educational tools or as brain-teasers clearly outweigh that fraction. In fact, nearly sixty percent of all video games are categorized as E for veryone, which primarily consists of healthy brain-growing challenges and activities. Large video game companies such as Big Fish, Broderbund, and Educational Insights are devoted to developing products that will wrack a player’s brain. Collectively, they provide exciting puzzles, history and science education in an interesting way, and dynamic math-oriented games (Gibson). The majority of players are hard at work improving their skills and cognitive abilities, while a few negative cases of video game players get all of the publicity. The benefits of games do not end there, however. (â€Å"The Benefits†) Many online video games provide valuable economic lessons and other important skills required in jobs and professional life. For instance, Second Life, a colossal in the MMORPG (Massive Multiplayer Online Role-Playing Games) industry, contains thousands of college students working for credit in their classes and career-related experience. Business students can take advantage of the game currency called Linden dollars, which can be exchanged for real money; they do this by selling in-game real estate and running retail businesses while learning about marketing, budgeting, and management. Fashion design and 3D-modeling students can collaborate to create articles of clothing and wardrobes. Even architectural students are taking advantage of the opportunities that Second Life provides by designing virtual buildings and structures (Driscoll). This video game opens up a world for these students to directly apply the information they are learning in class in a hands-on and logistically sound way. It also provides them with a source of income that supports and encourages their efforts. Other games and simulations are even used to ethically train medical students and to ready military recruits for the harsh reality of war. As a result of sophisticated games such as these, the pupils make less mistakes and are more prepared when they begin their high-risk careers. Aside from these rigid settings, other casual games are developing the skills of teenagers and adults in a more subtle way. Cooperative games such as World of Warcraft require teams of players to work together to reach a common goal. Each individual is given responsibilities and specific roles, and a few people are even selected to lead the group and provide direction and structure. Hundreds of similar games also teach the same teamwork, leadership, and responsibility to their players, which are all vital qualities to have in order to be successful in society. Not only can video games polish an individuals abilities, but they have the potential to facilitate advancements in the fields of technology and science as well. For example, the highly commended game, Foldit, requires the players to fold real proteins in the most efficient way as possible while competing against others online. Computer software alone is not very successful at predicting the future shapes of irregular objects, and so with the presence of the human minds puzzle-solving skills scientists have been able to create breakthroughs through utilizing this game (Toppo). For example, a sample of a monkey HIV protein which had mystified scientists for over fifteen years was recently introduced to the players for analyzing, who were then able to solve it in a mere ten days. The most proliferate solutions may even help scientists develop cures for many medical conditions such as AIDs, cancer, and Alzheimer’s disease (Toppo). However, playing video games such as these isn’t the only way advancements have been produced. According to Rick Nauert, PhD, the hardware used in gaming consoles, particularly the graphics cards, have been implemented into medical and research equipment in order to enhance the quality of MRI images and the maps produced by seismic waves. These improvements allow scientists to diagnose medical issues more readily, and helps geologists find new clues to the Earth’s history. In addition, as a result of the competition between elite video game companies such as Microsoft and its adversary Sony, this hardware is advancing so quickly that improvements are constantly available and becoming much more affordable. Smaller laboratories are now able to get their hands on this technology rather than being limited by their budgets. Video game antagonists will argue that gaming chains individuals to their televisions and leads to unhealthy and sedentary activity. Although this can be true in some cases, it is at least a lot more beneficial than passively watching a television program, which would most likely be the obvious second choice for activity. While immersing oneself into a video game, it is required to use critical thinking, imagination, and creativity. If one is about to tackle a ferocious monster, it is imperative that all available information is processed quickly and logically so as to avoid death. The same thing is true if one is navigating through a dangerous obstacle course, or solving a difficult puzzle. Games such as The Sims series allow players to harness their inner creativity to design their own houses, develop their families, and to interact in a simulation of real life. The Tycoon series includes several games such as Rollercoaster Tycoon, Zoo Tycoon, and Hospital Tycoon. In these games individuals act as the boss and coordinator of everything. One is required to build structures and fences, determine admission and event prices, and manage policies as well as staff. As long as one can think of an idea, it can be built and they can watch their ideas come to life. Another fascinating and interactive game is titled Spore. The goal of this game is to guide a group of organisms in the player’s control through the evolutionary stages of life. The individual starts in the cell level and directs their units to find food and reproduce. After undergoing several mitoses, they proceed to the creature stage where it is possible to design the organisms physical characteristics and mechanical features. How well the creature is created determines how adept its survivability and competitiveness is in the upcoming tribal, civilization, and space stages (â€Å"Spore†). Games such as these require a high level of entrepreneurship and originality in order to succeed and crowd out all of the competition. They develop the imagination and promote higher order thinking skills which are invaluable in our demanding society. Finally, the reason that hits home for the majority of video game users is its effectiveness as a stress reliever and object of entertainment. It can be safely assumed that on several occasions individuals have been locked up in their house on a rainy day with nothing to do. In this situation, it is too sloppy outside to do anything and everyone may be plagued with a sedentary attitude. This is a perfect time for them to pick up a controller to keep their brains functioning and themselves amused. Working towards a goal, trying to solve a challenging puzzle, or even just letting loose and dancing to music is a great way to keep oneself stimulated and content. Games allow players to work at their own pace and to make their own choices. This provides them with a healthy outlet to rid the mind of stress. The core of every game is its goal and reward system. There almost always is a goal, and there are always rewards for doing objectives correctly and improving upon past trials. These rewards supply individuals with gratification and a sense of accomplishment. Also, since there is such a wide variety in the genre of video games, everyone can find something that interests them. In short, games are fun; there are games designed to cater to everyone’s interests which can provide a few moments of carefree enjoyment. This reason alone is a good enough rationale to participate in the exciting world of video games. In conclusion, video games are the source of many positive effects. They have been proven to aid struggling students in their academic life, to increase cognitive abilities, and advance the fields of technology and science. They even spark the imagination of individuals and sharpen their ability to be creative. Many professions have already started to utilize the amazing potential that games hold, and the focus of video game companies has started to shift towards education and helpful mediums rather than pure entertainment and mindless violence. Although some may contain addictive qualities and promote physical inactiveness, they are a lot healthier choice than most forms of media and entertainment available today. Video games could very well be the future of education and productivity; outdated curriculum and textbooks could be replaced by them, and they should therefore be embraced and celebrated rather than shunned and ignored by some adults and children alike.

My Dropout Boyfriend Kept Dropping in Essay Example | Topics and Well Written Essays - 1000 words

My Dropout Boyfriend Kept Dropping in - Essay Example going through the stages of a Goth, an anarchist, and a Marxist. The author maybe does not fully understand what her boyfriend, Terry, believes is the reason why he has to do this. After Conell details Terry’s reasoning behind this choice, she responds by diverting the subject. Instead of asking why he feels the need to live out in the woods, Conell replies that she likes his apartment. Terry’s decision to live like a homeless person has nothing to do with his apartment so the author is take the attention away from living in the woods and focusing more on what he is giving up. Maybe he might have changed his mind if she had provided some valid reasons why he should not live like that. Because the author did not deal with the problem in the beginning stages, this wacky idea was allowed to run and flourish to its natural conclusion. Furthermore, Conell seems to once again contradict herself when she mentions a discussion with a girl from her dorm. She begins the conversat ion by showing her concern for his immediate safety, but after her outspoken friend emphatically dismisses the idea, Conell tries to stand up for her boyfriend. Her reasoning is that he will save a lot of money and that he will feel close to nature. This seems to suggest that Conell has insecurity problems because she is not too fond of the idea herself, but when someone else joins in attacking Terry, she immediately gets her back up and defends him like there’s no tomorrow. Confirming her earlier shock at Terry’s decision to choose to live like this, Conell mentions a book that he gave her on Valentine’s Day, Into the Wild. In this book, a young man starves to death in the Alaskan wilderness. Her warning bells should have been flashing when this happened because it is not a regular occurrence to give someone a book like this on Valentine’s Day, which is a day all about love and happiness. In her defense, she admits that this should have been a clue and t hat she did not prepare for this decision as well as she could have. Conell gives us great insight into Terry’s habits and personality when she describes the time she first met him. She admits that he was a rebellious person, although she concedes that she was attracted to this. The reason for this was that she felt the same way as he did about many things and this allowed her to express her own feelings. She gives the example of Terry wearing eyeliner and attaching a safety pin through his eyebrow; these are classic warning signs of someone who is prone to bucking the trend. The one difference between these two is that they both act their feelings out in different ways. Conell states how Terry is more outgoing, while she is more of the shy type. This seems to suggest that maybe these two are not suited for each other. Conell fails to mention how this contrast in their behavior affected their relationship. Later on, Conell mentions that Terry dropped out of school only months into his freshman year. The only reason that she gives for this decision is that he was unhappy with school, but perhaps it was something deeper; something that Conell seems to brush off so easily. She uses the word â€Å"defended† when asked about this strange decision by her friends. This shows that Conell is not necessarily in full agreement with his choice because otherwise she would have said that she

Business Plan Decs Decking Essay Example | Topics and Well Written Essays - 5000 words

Business Plan Decs Decking - Essay Example Items such as quantity of work output as well as attendance and quality of output will be measured. For each employee who illustrates superior total performance, a (not yet determined) monetary supplement will be added to their base salary in recognition for their efforts. 21 Establishing such a system ensures the integrity of the company, as well as satisfying total quality management objectives. The aim is to ensure employee satisfaction, while still building a community reputation for quality products and services. 21 Decs Decking and Landscaping has established three specific objectives in the pursuit of creating growth and short-term profitability; which the ownership deems as a viable set of business requirements. These include: The business and its ownership believes that these objectives are highly attainable, achieved through aggressive advertising and promotion, as well as establishing business relationships with various suppliers. Decs Decking and Landscaping intends to pursue its expanded objective of establishing remote facilities by conducting marketing research (customer demographic studies) to determine which geographical regions are most suited to the high-end services that the business provides. We believe that the key to success for contemporary businesses lies in maintaining a superior level of customer service. Our mission is to provide superior products and services while maintaining our uncompromising principles as the business continues to grow. Decs Decking and Landscaping will utilise three specific guiding principles to assist in measuring the effectiveness of our decision-making: Consistently improving on the level of customer service that Decs Decking and Landscaping provides. Measuring this level of customer satisfaction will be accomplished through the utilisation of surveys and questionnaires aimed at gathering customer perceptions of their level of received service

A Letter of Intent for Getting a Scholarship Essay - 3

A Letter of Intent for Getting a Scholarship - Essay Example Similarly, I am very altruistic, which often seems like a weakness in this rational and materialistic world. However, all these strengths and weaknesses have made me a stable and realistic person, who can bring some change in this globe. I have finished my Associates Degree in Accounting from Madison Area Technical College in the year 2005, before which I gave birth to my second child in March 2005. However, my passion for learning did not allow me to leave a single day from school, which depicts my emotional maturity and academic ability to complete my degree with effective implementation of intellectual competence. During these years, I have been able to manage my life through effective management of my responsibilities towards family, work, and school activities. It is very imperative that an individual should set realistic goals, and my desire to involve myself in a long-learning process has resulted in my application for achieving Bachelors in Accounting Degree from your reputable educational institution. Since I know that I have a passion for learning, and implement it in all areas of life, I know this can be achieved effectively through studying from achieving my goals. Our globe is a practical world that respects people with rationale, and therefore, it is imperative that individuals should set and organize realistic goals, in order to prolong learning process and achieve the required goals with the effective amalgamation of intellectual competence and emotional maturity. I have fully analyzed my financial situation and necessities that I will be requiring during my life, such as college expenses, household expenses, children’s education expenses, etc. At present, my employment of forty hours per week is providing me with funding to support myself, as well as, my family.  Ã‚  

Case Study Essay Example | Topics and Well Written Essays - 500 words - 69

Case Study - Essay Example Today, the Company could be converted into a Public Limited Company where the public is allowed to invest in as a way of raising finances and also creating ownership. The Carrier Engineering Companys strength lied in the fact that it was a unique product penetrating the market. Beverage companies, Medical laboratories, households all use this product to regulate the temperature of their products or goods. Some products can only be used during hot seasons, and that is a major weakness. The product is in high demand during hot seasons thus providing an excellent opportunity. Another opportunity exists with companies that use coolers to manufacture or preserve their products. Fluctuation in weather poses as a major threat especially the cold season. The other threat back then was financial stability and clientele. With the current weather, the product is still much relevant in ensuring a "well-regulated environment"(Carrier, 2015). The cooler is also widely used by companies across the continent to enhance their products life. A cooler is also utilized in the manufacture of most of the products that we have in the market today such as laptops, and refrigerators. It is important to define your product. For Willis and the Carrier Company, a quality product is essential to getting referrals. It is also important to work with other companies that use coolers in the manufacturing process of their products. A good relationship with clients and an efficient customer service will ensure the company has an edge over other firms. A room for clients comment and feedback concerning the product is also important and consideration of the same. Willis carrier would need to make use of the balance sheet and the income statement of his company and that of his subsidiaries. The balance sheet will show him where his company stands at that particular point in time. The

Performance and reward management systems at Nestl Australia Ltd Research Paper

Performance and reward management systems at Nestl Australia Ltd. (NAL) - Research Paper Example (NAL), a wholly owned subsidiary of the Nestlà © Company of Vevey, Switzerland. NAL operates 14 factories throughout Australia, employs 5,000 people and generates sales of A$2 Billion/annum. It manufactures and markets a diverse range of products from Maggi sauces and powders to Milo powdered beverage modifiers. â€Å"Nestlà © Australias objective is to implement policies which promote the best utilisation of its human resources in order to ensure optimum productivity and efficiency while also satisfying and meeting employees needs and expectations†. The words of NAL’s CEO Graham Campbell resonate throughout the organisation on a daily basis. This is particularly true of the department that is at the centre of employee engagement and utilisation: Team HR. The HR department within NAL consists of approximately 65 professionals spread out across all factories, distribution centres and the Head Office located in the Sydney suburb of Rhodes. Team HR is lead within Australia by the HR Director, who reports directly into the CEO of NAL. In the words of Jennifer Jones (HR Business Partner or HR BP, NAL) â€Å"The purpose of the Human Resources (HR) team is to increase Nestlà ©Ã¢â‚¬â„¢s competitive advantage through People - by having engaged and talented individuals at the right place at the right time, driving business success†. Team HR consists of 3 distinct groups: 3. Centres of Excellence (CoE) in recruitment, talent and capability, reward & remuneration and employee relations. These are specialised sections of Team HR that focus on one area of knowledge and expertise. As one of the six core business units within NAL, the Human Resources department is involved in all stages of the development of the organisations’ business strategies. According to Jennifer Jones (HR BP, NAL), â€Å"The level of involvement of HR personnel in determining the goals and objectives for each of the business units is very impressive and certainly greater than any organisation I

Common Stock Valuation and Cost of Capital Case Study - 1

Common Stock Valuation and Cost of Capital - Case Study Example From the above calculations, this stock is selling at $30 that is below $33.50 based on its predictable future cash flows. Therefore, it is undervalued since its selling price is relatively below the intrinsic value. From investments point of view, the company is priced below its true value. For this reason, it is rewarding investing this company’s shares because its stocks have a high probability of appreciating, hence a good investment opportunity that guarantees capital gains. This strategy (value investing strategy) has worked out well for Marquette Inc. given that its portfolio has consistently outperformed others in the broader market. Chief Financial Officers whose stocks are undervalued are less likely to issues them because such companies operate below their true value, thus have to pay more dividends in the future (Clayman, et al., 2012). Second step involves calculation of the cost of equity. With information on cost of debt available, it is possible to apply capital asset pricing model (CAPM) to compute the cost of equity. This is arrived at as follows: The company’s return on assets falls short of its WACC. This is an indication that this company is declining in value. This will scare away potential investors who would preferably invest their resources elsewhere that offer promising returns.The first step is the computation of cost of debt. Cost of debt represents bond’s yield to maturity. From yield to maturity calculator, this value is 7.51%.Therefore, the after-tax cost of debt is equal to 7.51% Ãâ€" (1 – 0.40) = 4.506%.  The second step involves calculation of the cost of equity. With information on the cost of debt available, it is possible to apply capital asset pricing model (CAPM) to compute the cost of equity.The company’s return on assets falls short of its WACC. This is an indication that this company is declining in value. This will scare away potential investors who would preferably invest their resources elsewhere that offer promising returns. Such decline in the value of the firm, there fore, raises concern about the company’s ability to raise capital in the future.

Epictetus Philosophy and Marion Jones Essay Example | Topics and Well Written Essays - 750 words

Epictetus Philosophy and Marion Jones - Essay Example It is impossible to change destiny or even environment according to one's wishes. By trying to fight against the tide of predestined conditions, one creates misery for himself. To be able to accept situations as they are, it is essential to be devoid of emotions. To be attached to sentiments is to be attached to worldly things that are temporary. If we do not involve ourselves emotionally with anything, and accept what nature has to offer us, we can live in accordance and harmony with nature. Two steps become important to keep ourselves in harmony with nature. The first step is to focus on our actions. Once we understand our actions, it becomes easier to respond appropriately. The second step is to understand the context in which the action occurred. The context helps us to comprehend why the actions happened. For both these factors to be useful, it is imperative that one detached from the situation and action and is able to clinically examine it. He implies this in his statement, "When you are about to undertake some action, remind yourself what sort of action it is." (Handbook 4, trans. Hard). A human has no control over anything except himself. Epictetus believes that people need to maintain their prohairesis. This is known as a person's moral character. It essential to be self satisfied in order to maintain morality. Every problem that one faces in life should be seen as an opportunity to strengthen the prohairesis. Only then can humans achieve eudaimonia. His theory and Jones If we were to imagine a hypothetical situation of Epictetus meeting Jones before she took the performance enhancing drugs, we can safely assume that he would have been against the idea. Epictetus is very clear about his concept of Stoicism. Stoicism requires a pursuit of moral glorification. And it requires being true to one's nature. By using enhancers, Jones has strayed from the dictum of 'following nature'. One cannot act antagonistically to legal laws and remain true to herself. Epictetus would have advised Jones to understand and accept her shortcomings and not attempt to be 'contrary to nature.' He would have warned her that fame and success are material goals and she should not compromise her integrity and prohairesis for something so tangible. His reasoning might have compelled him to think that it was unacceptable on her part to try and outdo her capability. However, Jones realizes this only much later, when she states in an interview that "I think that I absolutely should have to accept responsibility for breaking the law." But she does adhere to Epictetus eventually. She admits to drug abuse and pleads guilty. She accepts that she had been in the wrong and that to make mistakes is human. Jones does accept to her limitations, but only after she has been discovered and not before. If she were in sync with her integrity earlier, she would not have had to face the public humiliation. This proves that the pursuit of happiness through moral means is the best possible achievement in life and everything else is transitory. Even then, she manages to come to terms with her failure as an athlete and an influential figure. She tries to figure out how she can help others by her own experience. In this way, she has in someway, adhered to Epictetus' theory of reviewing one's actions. Prison and realizations It is imperative

Assessor Award Essay Example for Free

Assessor Award Essay A1 Assessor Award BY fiffi20 7317 Vocational Assessors Award Underpinning Knowledge Requirements QI. The way how I identify and use different types of evidences when carrying out assessments are by reading through all the chosen units assessment reports to have a clear understanding of the criteria/elements which the candidate must meet. The different types of evidences which can be used are, Task Statements, Work Product/ Work Evidences, Observations, Supplementary Evidences, Questionnaires, Professional Discussions and also Witness Statements. Q2. When comparing different types of evidences, I make sure the work product overs either, the Skills and Techniques or the Performance Indicators depends on the NVQ course, this get done on both the mandatory unit as well as the unit the candidate is working on. This is done by me checking the evidence against the Assessment Report and referencing the elements which have been met. Q3. When it comes to me collecting evidence I normally get my candidates to print their evidences in black and white instead of colour to save the cost of their ink cartridge. If possible I would also ask them to print double sided to save paper. I always ask my candidates if they have created any sort of evidence prior to our eeting, that way I could see if the evidence is suitable for the task and if its meets any of the elements on the assessment report if so this saves a lot of time on the candidate behalf if not, I do set my candidates deadlines for them to meet, so that way then can complete to hand over evidences. Q4. If a candidate has completed evidences prior to the assessment process I would ask them to demonstrate how they started and completed the task. I would also have a Professional Discussion with them to cover certain Performance Indicators as well as getting a Witness Statement completed by a person high then he candidate, someone who can confirm that the candidate was able tackle this task. Depends on the unit, I would sometimes also give Questionnaires to them to cover their Knowledge and Understanding. Q5. To develop and agree assessment plans with the candidates I consider all Performance Indicators and Skills and Techniques for each chosen unit, I then advise them on the assessment methods which will be used to collect the evidence and also a date/time of completion is set and agreed by both the candidate and myself. Q6. To assess the performance of my candidate I observe them while they are ackling the work evidence and I also question them this could either be verbal or written. Through this method I can pin point their performance against specific parts of the standard. evelop their competency would be to give them extra training on specific areas which they lack knowledge in and also set them task where I could observe them on that particular training to see whether or not they understood to concept and learnt from the training. I would also question them to confirm they understanding. By doing this I can make sure the candidate will be able to meet the criteria/element. Q8. Diff erent candidate have different needs, some need more training and guidance than others. So when changing assessment procedures all aspect must be considered. For example I have a candidate who is a Personal Assistant for a Head Teacher in a school which I assess in. I show her the Action Plans and Assessment Reports and explain the criteria/element which she must meet, she is able to produce evidence instantly due to IT knowledge and Job role, this candidate need very little training in her Business and Administration course as long as I explain what is required from her and her work products/work evidences. However I then have a candidate who is a receptionist at a medical centre, this candidate has dyslexia and needs a huge amount of training and guidance, especially with her Task Statements. A lot more time must be spent with this candidate and the deadline of evidence must be slightly longer then others. Q9. When collecting evidences must ensure there are no confidentially information which relates to neither the company nor their clients/customers. The evidences must be created by the candidates so that way they are valid and fair. If the candidate does not create the evidence then it is hard to identify whether or not it is air. All evidences must be valid. I must check dates and check the assessment reports. I must speak to the Manager and advise them which type of evidence the candidate will be submitting. QIO. When completing work evidences, the evidence must follow the assessment standard of the CADCentre unit standard booklet. QI 1. To measure existing levels of competence I always question my candidates, this could either be verbal or written. I also get the candidate to perform the task so Im able to observe and Judge their competency level. Q12. To make a valid and reliable assessment of my candidates knowledge I ormally hold a professional discussion with them and also given them questionnaires to complete. Q13. To make a valid and reliable assessment of my candidates performance I get my candidate to produce work evidence to support there claim, to complete a Task Statement and I then type out the Observation which will backup the task which they completed and also to reference the criteria/elements which they successfully matched. collect the work evidence and the Task Statement from the candidate and then I would go through the assessment report and tick off the criteria/elements which they uccessfully met. This is done once IVe collect all evidences towards the relevant unit. This will show that the candidate was capable to meeting the required criteria/ elements. QI 5. To check that the evidence was created by the candidate I always ask them to demonstrate who they created the evidence and also I would take down the file path. The file path is added to the candidates work evidence as well as in my Observations. Q16. To make sure that supporting evidences supplied by other people are reliable I ask the Manager to write out a Witness Statement, I would also speak to the witness egarding the candidates unit, explaining the criteria/elements which they need to cover and will be assed on. The witness must have knowledge and experience in the area which I will assess to allow them to write up the statement otherwise it will not be valid. QI 7. I always tell the candidates that they can use evidences which they previously created towards the chosen unit. For instance an ITQ candidate might have already created a Powerpoint presentation a few weeks ago and as she/he Chose this particular unit, instead of getting them to re-create another resentation we would use the same as long as it met all the relevant criteria/ elements. This saves the candidate a lot of time and effort and fast tracks he collection of the evidence. Q18. The way how I give constructive feedback to my candidates is by after the completion ofa task I would sit down with them and go over the task again. My feedback sheet will state the unit number, the task which the candidate has completed, date of completion, a brief paragraph giving a positive feedback on the task, state any issues which the candidate might have had during the task and also I ention the next stage which they will be moving on to. Q19. The way how I involve my candidates in the planning of assessment , I sit with them and explain all the criteria/elements which they will need to meet, the date of completion must also be agreed by both parties. I would also Judge whether or not the candidate will need extra training times on certain criteria/element to allow them to meet them. Q20. To keep to the data protection act I must store all candidates details safe and secure. Candidate detail must not be shown nor shared with any other candidates or any one outside the CADCentre. Q21. I have a lot of patients and give a lot of my time to my candidates who I feel lack to take part in different in their assessment. Im constantly training them to regain their confidences and knowledge. I also advise them that they can email or call me regarding any questions which they might have. I also give them the option of training them through specific area. IVe noticed that more practice the candidate has the better their understanding is. Q22. I make sure that I treat all my candidates the same, all with the same respect regardless to age, gender, race or beliefs. I train all my candidates equally, however I o sometimes give extra time/training to those who are in need. Q23. To meet the needs to each of my candidate, I assess them on the second initial visit after the signup. I question them verbally to have a clear view of the competency and needs. From that I can Judge which candidate will need extra training. Q24. I always give a feedback to all my candidates after the completion ofa task or even a unit. Again in this I will verbal talk to them as well as write out a feedback sheet. Feedbacks are very important to candidates, they can see their progressions and also identify their weaknesses. Q25. I have always built a good friendly relationship with all my candidates, make them feel at ease to ask questions and get in contact with me at any time regarding any issues which they might have with the course/evidence. Q26. To monitor and review the progress of my candidates I always complete an eight week review which states and identifies how the candidate is progressing, whether its a slow progression or an up to date progress. Deadlines are always set with my candidates and some do meet them and some do go over the deadline. Q27. Candidates are always upgrading their positions within companies. I must ake sure that my knowledge and understand of the course, assessment reports and standards are ofa high level to allow me to assess the candidates. Knowledge in softwares are also very important, as a candidate might chose to complete their NVQ in a specific software such as Access. Access is a database software which not many people know how to use and not many companies use, so to be able to assess and train in Access my knowledge and understand must be high. Q28. To update my existing skills and experience I would take full advantage of any training/course opportunities which may arise. This will enhance my skills, nowledge and also experience. Q29. I would take in consideration any Internal Verifier feedbacks, I would also constantly look at the City and Guilds web site and also sign up for the Newsletters. Q30. To improve my personal development I would again take full advantage of any qualifications and criterias. Q31. To meet my candidates needs in a safe, fair, valid and reliable manner I would take in to account there needs and work in line with the relevant legislations. As I mentioned before I have a candidate who suffers from Dyslexia, with her I need to print the text in a larger font and explain each point to her fully for her to have fully nderstanding of what is required from her. Q32. To recognise and challenge unfair discrimination in assessments I would refer back to the procedure, CADCentre Handbook. Q33. I would liaise with the Internal Verifier and then External Verifier to get advice on meeting candidates special assessment requirements. Q34. To identify and plan for issues of confidentiality and data protection during the assessment process I would either collect the Work Product or if the data is confidential then I would only request the file path. The file path is needed in case he Internal Verifier or External Verifier wanted to go to the company and have a look and the evidence. Q35. The way how I would record, store and pass on assessment decisions to other people within an agreed system would be by recording it on assessment plans and completing a summary of achievement. Q36. I would say to identify and assess things that could influence my own competence, could be an ITQ unit such as (214). By observing another person I could learn new skills on a particular software. Q37. I would liaise with my manager and request training in either a particular course, scheme, FL, CPD and also PTTLS.

Absorbance of light by a transition metal complex investigation Essay Example for Free

Absorbance of light by a transition metal complex investigation Essay Introduction Commonly known as transition metals, d block elements have partially filled d sublevels in one or more of their oxidation states. It is in the first row of transition elements that the 3d sub-level is incomplete. These d block elements show certain characteristic properties such as multiple oxidation states, ability to form complex ions, coloured compounds and good catalytic properties. In terms of variable oxidation states, d block elements usually have a +2 oxidation number which corresponds to the loss of the two 4s electrons (as it is easier to lose the 4s electrons than the 3d electrons). Transition metals can have variable oxidation states because the ionization energies allow for up to two 3d electrons to be lost. Because transition metals are relatively small in size, the transition metal ions attract species that are rich in electrons ligands (neutral molecules or negative ions that contain non-bonding pair of electrons which when covalently bonded with and form complex ions. Because the d orbitals usually split up into two groups (high and low) in transition metal complex ions, the energy required to promote a d electron into the higher split level corresponds with a particular wavelength in the visible region, which is absorbed when light passes through the complex ion. Transition metal usually then exhibits the remaining energy/light the complementary colour. In this investigation, the different absorbance of these coloured solutions will be investigated by varying the number of moles of the transition metal in the solution. According to the Beer-Lambert law, absorbance is directly proportional to the concentration and that there is a logarithmic dependence between the absorbance and the concentration of the substance, this relationship is as shown in figure 1 and 2. In the graph representation of the Beer-Lambert law, the logarithmic relationship can evidently be seen as the concentration of the solution increases, the calibration curve becomes less linear and more flat. This is probably due to the saturation of colour of the solution. In addition, the graph also indicates that the relationship starts at the origin and is generally linear at lower concentrations. In this investigation, Nickel (II) Sulphate will be used as the transition metal and H2O will be used as the ligand. The complex ion formed will therefore be a hexaaquanickel(II) complex ion, Ni (H2O) 6 2+. It has a coordination number of 6 and is of an octahedral shape. (Microsoft Encarta, 2007) Aim To investigate how the concentration of hexaaquanickel(II) ions (Ni (H2O) 6 2+) in solution affects the absorbance of red light (660nm) by measuring it with a colorimeter. Hypothesis As the concentration of hexaaquanickel(II) ions increases, the absorbance of red light1 will also increase. This is so because as stated in the Beer-Lambert law, the absorbance of light is directly proportional to the concentration. Furthermore, as the concentration increases, there are more molecules of the complex ions within the solution to interact with the light that is being transmitted hence an increased absorbance at higher concentrations. In addition, despite the logarithmic relationship, I expect my data to show a linear relationship instead because the number of moles I am measuring red absorbance against is rather low (maximum 0.5 moles), so while it would be insufficient to see the clear logarithmic curve; the linear increase in the beginning would still be evident. Variables Independent Concentration of hexaaquanickel(II) ions (0.0313mol, 0.0625mol, 0.125mol, 0.250mol, 0.500mol) Dependent Absorbency of red light (660nm) Controlled Volume of solution (25cmà ¯Ã‚ ¿Ã‚ ½ per different mol solution) Equipment Method 1) Measure 6.57g of nickel sulphate with an electronic balance and place in a 250cmà ¯Ã‚ ¿Ã‚ ½ beaker 2) Measure 50cmà ¯Ã‚ ¿Ã‚ ½ of deionised water with 50cmà ¯Ã‚ ¿Ã‚ ½ measuring cylinder and pour into the 250cmà ¯Ã‚ ¿Ã‚ ½ beaker with the nickel sulphate to create a 0.5mol nickel sulphate solution 3) Mix the solution thoroughly with a glass stirring rod, make sure the solution is transparent (not murky) and no remnants of the nickel sulphate should be present in the solution 4) Label the five 50cmà ¯Ã‚ ¿Ã‚ ½ volumetric flasks: 0.03125mol, 0.0625mol, 0.125mol, 0.25mol and 0.5mol 5) Pipette 25cmà ¯Ã‚ ¿Ã‚ ½ of the previously made nickel sulphate solution from the 250cmà ¯Ã‚ ¿Ã‚ ½ beaker and place into volumetric flask labeled 0.5mol 6) Pipette another 25cmà ¯Ã‚ ¿Ã‚ ½ from the beaker and place into volumetric flask labeled 0.25mol 7) Measure and pipette 25cmà ¯Ã‚ ¿Ã‚ ½ of deionised water and add into 0.25mol 8) Mix thoroughly 9) Measure and pipette 25cmà ¯Ã‚ ¿Ã‚ ½ from 0.25mol and add into 0.125mol 10) Repeat steps 7 to 8 but add the water into 0.125mol 11) Measure and pipette 25cmà ¯Ã‚ ¿Ã‚ ½ from 0.125mol and add into 0.0625mol 12) Repeat step 10 but add into the water 0.0625mol 13) Measure and pipette 25cmà ¯Ã‚ ¿Ã‚ ½ from 0.0625mol and add into 0.0313 mol 14) Repeat step 10 but add into the water0.0313mol 15) Connect the PASPORT colorimeter to the computer 16) Select to measure red (660nm) absorbance 17) After all five solutions have been made, label five cuvettes the same labels as the volumetric flasks (place on lid, careful not to have any of the label on the cuvette itself) 18) Fill each labeled cuvette with its corresponding volumetric flask label with a dropper 19) Fill the remaining unlabeled cuvette with water 20) Place the cuvette with water into the colorimeter and press green button to calibrate, do not do anything until the green light switches off by itself 21) Place the cuvette labeled 0.03125mol into the colorimeter press start and stop after getting a constant reading 22) Record the data 23) Repeat steps 21-22 until all labeled cuvettes have been measured for red absorbance Data Table Concentration / mol dm-à ¯Ã‚ ¿Ã‚ ½ Red light (660nm) absorbance Uncertainties Uncertainties (cm3) Measuring cylinder à ¯Ã‚ ¿Ã‚ ½1.0cmà ¯Ã‚ ¿Ã‚ ½ Bulb pipette à ¯Ã‚ ¿Ã‚ ½0.06 cmà ¯Ã‚ ¿Ã‚ ½ Electronic weigh à ¯Ã‚ ¿Ã‚ ½0.01g Concentration (mol/dmà ¯Ã‚ ¿Ã‚ ½) Uncertainty Graphs Discussion and Conclusion It can be seen from the graph that there is a linear relationship between the amount of red light absorbed and the concentration of hexaaquanickel(II) ions. It can also be deduced that as the concentration increases, the red light absorption increases at twice the rate. However, it is interesting to note that the line of best fit does not start at the origin, but at (0, 0.0623) as the equation derived from the line of best fit states, suggesting that despite showing a clear linear trend, my data is precise but not accurate. This is possibly due to equipment imperfection, for example the cuvette, which will be discussed in the evaluation. However, it is still evident that, as stated in my hypothesis, as the concentration increases, the chances of light interacting with the complex ion molecules also increase, hence yielding a higher light (red, in this case) absorption. While it is true that the Beer-Lambert law states the relationship between concentration of a substance and its absorbency has a logarithmic relationship, my data is linear because the concentrations of my tested solutions were rather low, so if I were to continue my experiment and create more concentrated nickel sulphate solutions, I would expect to see the curve become non-linear as concentration increases because the solution will eventually become saturated. Therefore, in conclusion, my hypothesis corresponds with the results: the relationship between red absorbance and concentration of hexaaquanickel(II) ions is quite clear as the concentration increases, the red absorbance also increases. Evaluation One aspect I can improve my method is using the same cuvette and in the same direction each time for measuring all the different solutions, as it has been noted that the cuvettes we have been currently using are not perfectly constructed and may differ with the distance as light passes through. This will help improve the accuracy of the results and an important aspect to take into consideration, because also stated in the Beer-Lambert law, the length in which the light passes through also makes a difference in the absorption of light (the longer the container is, the more chances of light interacting with the molecules of the solution). Another aspect was in the preparing the different solutions, because I had diluted each solution using the same solutions from before, so the uncertainty of each would naturally continuously build up (final uncertainty of 4.31%) for example, if I had accidentally created a 0.052 mol nickel sulphate solution, then the next solution I diluted from that solution would not be 0.025 mol as intended. One way to see through this limitation is to perhaps prepare each solution separately to avoid a build up of uncertainties. In addition, another way to make this investigation more conclusive and detailed could be increasing the different amounts of concentration of the nickel sulphate solution, as I only had 5 different concentrations. Bibliography Clark, J. (2007). The Beer-Lambert law. In Absorption spectra. Retrieved January 15, 2008, from http://www.chemguide.co.uk/analysis/uvvisible/beerlambert.html Microsoft(r) Encarta(r) Online Encyclopedia. (2007). Complex. Retrieved January 17, 2008, from http://au.encarta.msn.com/encyclopedia_781538720/Complex.html Neuss, G. (2007). Determining the concentration of an element. In Chemistry course companion (p. 276). Oxford University Press. 1 Because nickel sulphate solution is green in colour, red light will be used to measure the absorbency of the solution as it is the complementary colour.

Problems Facing Enterprise Rent-A-Car

Problems Facing Enterprise Rent-A-Car ERAC overview and requirement Company background: Enterprise Rent-a-car or Enterprise Car Club is a car renting company that establish throughout 19 cities of UK. The companys primary customers are people that cant afford a car but need to travel or current dont need one or families that sometimes require a second car (Enterprise Rent-a-car, 2016). The company has a fleet of more than 960 vehicles in UK only which parking at designated bay across the cities. The main benefit which customers receive is that they dont have to worry about the cost of ownership of a car. All they have to pay for is a subscription fee when joining the club and small fee per ride. Requirement: The company is wishing to expand their operation to a new city of Vietnam; that being said, there are some requirements which must be satisfied. First is about customers, the company require all drivers to have a validated driving license of 1 year or more. Individual customers that travel less than 4000 km a year is best benefited from the service. Because the renting procedures are done through smartphones app, so people with familiarity with smart devices are preferred. Second is about citys prospects, ERAC is a company that let people rent and drive cars to travel around so the city of their inhabiting must be a large city with infrastructure supporting car transportation because Vietnamese have not get used to car transportation, they are familiar with motorbike more than cars. Also, there must be spaces for parking bays of the fleet of vehicles and they must be accessed with ease. City pick and marketing plan: City pick: In Vietnam, according to the General Statistics Office, there are only 2 cities that have more than 7 million people which are Ha Noi (7.2 million) and Ho Chi Minh City (8.14 million) and are classified as special grade urban area with developing economics. Only these two cities can satisfied the large cities demand of ERAC, the rests are not enough. But only one city pick up is allowed, so more details are needed. The two cities are both qualified as special grade cities designated by the government but the economics and other factors are different. This part of the essay will attempt to differentiate the two cities and will deliver the choice of city according to elements that are most suitable for car renting industry which ERAC is operating in. To begin with, the growth speed in 2016 using GRDP of Ho Chi Minh city is 476.988 billion VND and Ha Noi is 140.005 billion VND according the GSO. That is, Ho Chi Minh Citys economics is growing much faster than the capital in 2016 which leads to a higher living standard of the population in Ho Chi Minh City. Next is about urban infrastructure which support inner city transportation, in Ho Chi Minh City, according to an official report, the officials has focused the investment into infrastructure development; particularly, 3.849,1 billion VND of ODA has been allocated for building, upgrading citys roads, bridges and transportation system. Ha Noi, however, does not share the same view as Ho Chi Minh City. The officials of Ha Noi deployed the national investment mainly for citys parks, entertainment centers and public accommodations. Again, Ho Chi Minh City is being developed better in term of infrastructure. Another matter relating to car consumption rate of each city, this means that the number of cars being registered and put into use in terms of day. Amazingly, Ho Chi Minh City in 2016, average daily newly registered 4 wheels vehicle is 250 per day according to Ho Chi Minh Citys Traffic Safety Committee. Ha Noi, similarly, has 230 four wheels vehicles being registered every day which show that the consumption rate of both of the cities is very high. About the number of tourists in and out of the city, both cities witnessed a good year in tourism industry. In 2016, Ho Chi Minh City welcomed more than 5.2 million foreign travelers to the city. Unlike Ha Noi, there was only 2.04 million foreign travelers visited the city in 2016. The reason why this paper favors foreign travelers is because international tourists have a higher chance of renting a car instead of a bike because they are already familiar to cars. Last but not least, competitors that can pose a threat to ERAC in both of the city are not many. In both cities, some big and nation-wide companies like Phi Loan Transportation, Kims Self-driving car for hire, Thanh Buoi transportation, Uber or Grab can be major competitors but their business model is not like what ERAC is using and they cannot be ERACs competitive rivalry. But the threats from substitution like motor bike, bus, taxi can be serious and there is a new type of public transportation in Ha Noi, the BRT bus, which is a rapid moving bus that operates in a priority lane. This makes Ha Noi an unsafe place for expansion of ERAC business. So, with all the advantages that Ho Chi Minh City can provide, Enterprise Rent-a-car should choose this city to be the next destination for expansion. Marketing plan: Advertising methods: Digital tactics PPC Pay Per Click advertisement  £3.000 Search engines such as Google or Yahoo Search play a vital role in modern internet surfing activity. Whatever we need to find on the Internet can almost be found by using search engine, that including finding a car renting company. Because the expansion is in Ho Chi Minh City only so the local residents search must be prioritized. Social media and social campaigns  £10.000 As suggested by ERAC, social media such as Facebook, Twitter is a good way to deliver the companys messages to young, modern customers. A funny, eye-catching, meaningful piece of advertisement can go viral on the internet through social media because people will keep sharing it to their friends. The only thing the company needs to ensure is that the piece of advertisement must be interesting. PR promotions  £5.000 To an existing customer, nothing better than a special offer, a discount or an exclusive service. That will fortify their belief in the firm that the company also care about the current customers as much as finding new customers. Even they will introduce the companys services to their friends or relatives just because of the special offer for current users. Youtube videos  £5.000 Videos on Youtube can have a very large cover area and just like social media, people tend to share what they like with the other. Especially with a video that hit the right target customers, they will remember the message delivered in that video and the company will have a better chance to persuade potential customers to become real users. The company also needs to consider about a short ads at the start of other video on Youtube. Total budget needed:  £23.000 Physical tactics Posters and billboards  £10.000 Posters are usually the avatar, the profile picture of the enterprise. They deliver a brief message of the companys core values and products/services. A good poster will act like the representative of the company because it contains much important information about the company that potential customers need to know. Moreover, when people keep seeing that poster over and over again for some time, it will be easier for the company to introduce about itself when the customers come to use the services. Bay signs  £1.000 Obviously, people need to know where they can get their ride and where the bay is. This is essential since it act like a guideline for customers and show that the company is presented throughout the city. Sometime these sign can share the same function with the poster. Vehicle livery  £2.000 Vehicle livery is an obvious and important means of advertisement because when customers driving the branded vehicles on the street, that car will work as a moving logo of the company. Of course, in the bay there must be some cars that arent branded for customers choices but it will cost more when they want a car like that. Total budget needed:  £13.000 Grand total:  £36.000 Big idea: According to a columnist of Marketing Land Peter Minnium, an effective big idea in advertising needs 3 elements: Piercing insights: Owning a car is a pleasant feeling of civic life and is one of the biggest purchases for most people. However, this is not an easy decision for some people since the cost of keeping a car isnt low. But the need of a car in modern civilization is undeniable; particularly for civic pride. Brand connection: Enterprise Rent-a-car club is the exact answer to please your demand of a car. With a small subscription fee and a small fee per ride, all you have to do is just take out your phone and click the button in our app to have a ride parking in bays across the city. All costs are on us but the ride is yours. Succinct expression: ERAC. The car in your very own pocket. With the remaining  £14.000, we can communicate this big idea through means of advertisement on television. Creating of a short movie, using real people who are experiencing the services, this will be a solid proof of the quality that ERAC can bring about. Conclusion: Although this kind of business model of ERAC is quite new to Vietnam, it will be a new experience for the people and maybe the company can use that to their advantage. There is a long way to make the business a success but with the big idea, people will understand and profit will come. References Minnium, P. 2015. Marketing Land. [Online]. [7 January 2017]. Available from: http://marketingland.com/whats-big-idea-3-fundamentals-successful-digital-creative-153747 Vccorpvn. 2016. Dantricomvn. [Online]. [5 January 2017]. Available from: http://dantri.com.vn/o-to-xe-may/tieu-thu-xe-o-to-tai-viet-nam-dat-muc-ky-luc-20160527143626186.htm Thanhnien news. 2017. Thanhnienvn. [Online]. [5 January 2017]. Available from: http://thanhnien.vn/doi-song/kho-nhu-ket-xe-o-tphcm-748106.html Xuan, V. 2016. Infonetvn. [Online]. [6 January 2017]. Available from: http://infonet.vn/moi-ngay-ha-noi-co-them-gan-1000-o-to-xe-may-moi-ra-duong-post188099.info Ha noi gso. 2016. Thongkehanoi. [Online]. [4 January 2017]. Available from: http://thongkehanoi.gov.vn/uploads/files/source/Năm 2016/Thang 6 nam 2016.pdf Titc. 2016. Tà ¡Ã‚ »Ã¢â‚¬ ¢ng cà ¡Ã‚ »Ã‚ ¥c Du là ¡Ã‚ »Ã¢â‚¬ ¹ch Vià ¡Ã‚ »Ã¢â‚¬ ¡t Nam. [Online]. [7 January 2017]. Available from: http://vietnamtourism.gov.vn/index.php/items/22261 Vov. 2016. VOV Ä Ãƒâ‚¬I TIà ¡Ã‚ ºÃ‚ ¾NG NÓI VIà ¡Ã‚ »Ã¢â‚¬  T NAM. [Online]. [6 January 2017]. Available from: http://vov.vn/du-lich/hon-11-trieu-luot-du-khach-den-ha-noi-trong-6-thang-dau-nam-528442.vov Hochiminhcity gso. 2016. ThongKeHochiminhcity. [Online]. [7 January 2017]. Available from: http://www.hochiminhcity.gov.vn/thongtinthanhpho/Lists/ThongTinKinhTeXaHoi/Attachments/429/BCTH_T6-FINAL-2016.pdf

A Study on Effects of Different Levels of Aloe Vera Gel as an Alternati

According to the results obtained on feed intake in different periods, it can be seen that the Aloe vera groups have the highest level of feed intake compared to the control group and this leads to increased body weight gain in these groups in comparison to the control group. Olupona et al. (2010) reported increased feed intake in groups which were treated by Aloe vera gel solved in water (15, 20, 25, and 30 cm3/dm3) as body weight gain rose. Similarly, the present study shows increased feed intake in the 2-percent Aloe vera gel with raised level of body weight gain. Increased feed intake in Aloe vera groups can be attributed to changes in feed taste and stimulated appetite since, as reported by Windisch et al. (2008), phylogenic substances (as additives to birds’ feed) can improve taste of diet. Furthermore, Wenk (2002) argued that herbs can stimulate appetite and endogenous secretions which, in turn, improve grower performance. on the other hand, our experiments showed that Aloe vera groups consumed more feed compared to the antibiotic groups both in the grower period (days 25 to 42) and during the total experiment period (days 0 to 42). Guo et al. (2004) observed that food consumption level in chickens treated by Chinese herbs added to their diet was higher than this level in chickens fed by viriginiamycin mixed with their food. In general, increased body weight in different periods show larger body weight gains in the antibiotic groups compared to other groups. Among the experimental groups, the 2-percent Aloe vera group had better body weight gain compared to other Aloe vera groups and the control group, showing no significant difference from the antibiotic group. On the other hand, findings obtained in studies on treatment... ...nd viral infections (Sohn et al., 2000). Other researchers reported properties in herbal medicine which are similar to those of prebiotics (Verstegen and Schaafsma, 1999; Cummings and Macfarlane, 2002; Guo et al., 2004). By definition, prebiotics are dietary supplements in the form of nondigestible carbohydrate that favor the grower of desirable microflora in the large bowel (Gibson and Roberfroid, 1995). Since the main polysaccharide contained in Aloe vera gel is acemannan, the enhanced body weight gain in groups treated by Aloe vera compared to the control group may be attributed to antibacterial properties of Aloe vera gel which can improve intestinal microflora. Furthermore, the acemannan contained in Aloe vera gel can stimulate immunosystem and improves body resistance against bacteria and viruses; and this, in turn, improves grower and body weight gain.

The Dilemma: An Open Or Closed Pedagogy Essay -- Education Teaching Es

The Dilemma: An Open Or Closed Pedagogy With lifelong effects, teachers impact the quantity, quality, and overall enjoyment of the educational experience. Their effect dilutes itself the classroom, into present life, and even the future. In the classroom, they mold and guide youth in their lifelong quest to search for the truth and their own voice in the world. Yet their influence does not stop at the classroom door. In fact, teachers have a profound impact on morals, creativity, and even politics. "Teachers always have the power in the class," Christian Zawodniak discusses in , "I'll Have To Help More Of You Than I Want To." They hold the grades and students usually perceive them as holding the knowledge too (Zawodniak 124). But how should a teacher exercise this bestowed power? Is a forced learning environment more beneficial or is a cooperative pedagogy more productive? With diverse students and unique learning needs, it is difficult to identify one or the other as more advantageous. However, I will attempt to explore the benefits and disadvantages of both, as well as how they can be combined or compromised in a delicate balance. Although I will strive to stay neutral and merely present the options, I may also occasionally include my own personal experiences. Hopefully in a purely unbiased fashion. Donald Lazere, "Ground Rules For Polemicists," contends that all Teaching is political and that no human can do anything nonpolitical because we would have to get totally outside ourselves and divorce ourselves of all our interests (Lazere 663). If this statement is true, then teachers are hardly immune and a truly unbiased classroom cannot exist because personal beliefs or opinions are bound to surface soone... ... others. As well, where their own voice came from and how to develop it more intensely. Further, an ideal pedagogy provides alternative definitions of the truth, not merely the one students have been absorbed by all of their lives. I contend this combination or compromise as the ideal learning environment for the student. Works Cited Cheney, Lynne V. "PC: Alive and Entrenched." Andrea A. Lunsford and John J. Ruszkiewicz, The Presence Of Others: Voices That Call For A Response. New York: St. Martin's Press, 1997. (112-123). Lazere, Donald. "Ground Work For Polemicists: The Case Of Lynne Cheney's Truths." College English 59 (1997): 661-685. Zawodniak, Christian. "Teacher Power, Student Pedagogy." Andrea A.Lunsford and John J.Ruszkiewicz, The Presence Of Others: Voices That Call For A Response. New York: St Martin's Press, 1997. (124-132).

Summary of Middlemarch Essay -- essays research papers

After their parents die, Celia and Dorothea Brooke go to live with their uncle Mr. Brooke at Tipton Grange in Middlemarch, a small town in the English countryside. Dorothea, the beautiful, clever sister, immediately attracts the attention of Sir James Chettam, but with her always present desire to be useful, Dorothea has eyes only for the older, scholarly Mr. Casaubon. Against the desires of many in the Middlemarch community, Dorothea and Casaubon are married. In the meantime, the lives of another pair of would-be lovers becomes quite complicated. Fred Vincy, by nature a somewhat wild and undisciplined young man, finds himself in debt. He has accepted credit from unreliable sources and must find a way to repay the debt, if he does not, the father of Mary Garth, Fred's only true love, must pay the debt for him. Fred's only hope is that his old, dying uncle Peter Featherstone will leave him money in his will. When Featherstone dies, he leaves two wills. The first promises a large sum of money to Fred, but the second and more recent will leaves the entire estate to Mr. Joshua Rigg, Peter Featherstone's son, thus effectively crushing Fred's expectations. As a result of the disappointment, Fred becomes violently ill. The Vincys call in young Dr. Lydgate, a doctor who hopes to reform medical practices in England. In the process of attending to Fred, Lydgate finds himself captivated by Rosamond Vincy, Fred's sister. On their honeymoon in Rome, the newly married Casaubons find things not to be as happy as they had expected. Mr. Casaubon spends his time doing research for his book The Key to All Mythologies, Dorothea, who desperately wants to help him in his scholarly pursuits, finds herself shut out from his work. One afternoon as she... ...e support of a wealthy widow is another step towards restoring Lydgate's name. Dorothea also visits Rosamond, convincing her that Lydgate loves her and that the two of them should be happy together. In the process, though, Dorothea realizes her own love for Will Ladislaw. Much to the dismay of Sir James Chettam and others, Dorothea renounces her fortune and marries Will. The novel ends with a vision of the futures of the different characters. Rosamond and Lydgate build a marriage and a medical practice, their lives are generally happy though not without occasional problems. Fred Vincy and Mary Garth are married and live happily as hard working tenants at Stone Court, the land that Fred had once hoped to inherit from his uncle Featherstone. Dorothea and Will Ladislaw move to London where they build a happy family and Dorothea continues to look for ways to be useful.

Management and Supply Flow Project: VWoA Case

Matulovic, the new CIO, has two primary concerns at VWoA: defining governance and establishing development process directives. However, Matulovic is in a difficult situation; he faces inadequate funding, new business architecture and increasing pressure from his peers. His circumstances are predictable given the history of IT consideration, by VWoA, as a source of overhead and the highly unpredictable U.S. market for Volkswagen Group. Matulovic’s biggest hurdle is in regards to the capped funding that has been determined by the parent company (Volkswagen Audi Group). VWAG allotted VWoA only $60 million, out of the requested $210 million, for IT projects.Given the scope of VWoA initiatives, the amount is far from adequate. However, at the time, there were no additional funds available. The procedure for deciding which projects will receive funding is streamlined by a new prioritization process. This process for managing IT priorities is part of a new business architecture desig ned to align organizational activity with corporate goals and strategy. During the first few years of any new policy or procedure there are bound to be unforeseen complications. The largest glitch was how the new process did not account for â€Å"behind the curtain† programs such as the intercontinental Supply Flow Project.The Supply Flow Project should absolutely receive funding. The cost should not come entirely from VWoA, but allocated amongst the global Volkswagen group of companies. This project is critical to Volkswagen’s global supply chain management and their goals. Successful global integration not only promises company wide savings, but plays an underlying role in customer satisfaction and loyalty, the number one corporate goal. This Supply Flow Project is already underway and needs additional funding for a timely completion. The new funding prioritization process overlooked such programs as this, primarily because the benefits achieved were at the global le vel. Because of the widespread benefits, all global constituents should contribute to the project’s financing.Matulovic, along with the supply flow group in Germany, should combine forces and present their case to VWAG for separate and additional funding for the Supply Flow Project. Due to situations like the Supply Flow Project’s lacking â€Å"qualifications† to receive adequate funding, opponents claim the new system is â€Å"too theoretical† and may not be conducive to VWoA operations.True or not, this cannot be properly determined in the first year of the prioritization process implementation. Furthermore, with a capped spending amount, there are bound to be a few disgruntled individuals whose project did not receive the proper funding. These discontented members of the Executive Leadership Team may not agree, but must realize it is a part of doing business. Furthermore, it is a way of doing business that they all previously agreed to. Matulovic shoul d proceed as formerly agreed, with the business architecture output â€Å"blueprint† which plays a vital role in formalizing governance and prioritization processes.1. Who controls the budgets from which IT projects are funded at Volkswagen of America? The budgets for IT projects were controlled through a process that involves several organizational entities that establish priorities. There were four specific teams that were involved in this process: the ELT (Executive Leadership Team), the ITSC (IT Steering Committee), the PMO (Project Management Office), and the DBC (Digital Business Council.)The ELT was responsible for executing the NRG (Next Round of Growth) strategy in which the IT governance is a part. The ITSC consisted of business and IT managers and was responsible for guiding and approving the process of IT project selection and prioritization. The PMO administered the project proposal and approval process. The DBC was responsible for the project filtering process w hich decided which projects were most in line with the companies business strategy.2. What is your assessment of the new process for managing priorities at Volkswagen of America? Are the criticisms justified? Is it an improvement over the old process? The new IT priority management process was driven by the new IT budget constraint given to VWoA by the parent company VWAG. If the new budgetary constraint was not initiated, it is likely that elements of the former less organized and less centralized method would be maintained.In the end, this may benefit the individual business units, but be detrimental to the business as a whole. In creating the new process, Matulovic enabled the business unit managers to work together to make the  decisions that would effect their departments using the overall company strategy as the driving element. In doing this, he succeeded in involving all of the managers that would be affected by the prioritization system while maintaining the executive lea dership team’s strategic goals. This new system was a substantial improvement over the former system.3. On page 8 we see that $16 million of the $60 budget is for SIB projects, under the spending direction of Matulovic; on page 1 we see that some people consider this unfair – is it? Should budget be â€Å"set aside† for IT projects? Why? The budget allocated for the SIB (Stay in Business) projects (business continuity and legal) should receive the highest priority.As denoted by the name, if any of these projects are incomplete or fail, the risk to the business is substantial compared to business unit priorities. However, the amount budgeted may be a point that could be questioned. Instead of predetermining the amount required, he should have submitted the SIB to the same process as all of the other projects which would have reduced or eliminated the business unit manager’s perception that Matulovic was trying to control company strategy.4. How should Matu lovic respond to his fellow executives who are calling to ask him for special treatment outside the new priority management system? What should Matulovic do about the unfunded Supply Flow project? Matulovic created a well organized system that focused on company goals. His fellow executives were involved in the IT priority decision making and the company expectation is that business unit managers also support company goals.If they think that these goals in relation to their requests does not make sense, then they had the opportunity in this process to voice their concerns to the one of the process teams (the ELT,ITSC,PMO, and/or the DBC), not to Matulovic himself. Because the Supply Flow project is tied into global strategy, Matulovic should propose that the funding for this project come from VWAG.5. In general, what characteristics should a process for deciding about funding of IT projects have? General characteristics that an IT funding process should have: – Involve all of those who will be affected by the funding decisions in the process. – Align IT funding priorities with company strategy.– Enable communication between business units depending on the funding and between those units and executive management.

Chidren’s Literature Essay

Children’s literature (also called juvenile literature) consists of the stories (including in books) and poems which are enjoyed by or targeted primarily at children. Modern children’s literature is classified in different ways, including by genre or the intended age of the reader. Children’s literature has its roots in the stories and songs that adults told their children before publishing existed, as part of the wider oral tradition. Because of this it can be difficult to track the development of early stories. Even since widespread printing, many classic tales were originally created for adults and have been adapted for a younger audience. Although originally children’s literature was often a re-writing of other forms, since the 1400s there has been much literature aimed specifically at children, often with a moral or religious message. To some extent the nature of children’s fiction, and the divide between older children’s and adult ficti on became blurred as time went by and tales appealing to both adult and child had substantial commercial success. There is no single, widely accepted definition of children’s literature. It can be broadly defined as anything that children read, but a more useful definition may be fiction, poetry, and drama intended for and used by children and young people, a list to which many add non-fiction. Nancy Anderson of the College of Education at the University of South Florida defines children’s literature as all books written for children, â€Å"excluding works such as comic books, joke books, cartoon books, and nonfiction works that are not intended to be read from front to back, such as dictionaries, encyclopedias, and other reference material†. Classifying children’s literature is equally confusing. As the International Companion Encyclopedia Of Children’s Literature says, â€Å"The boundaries of genre†¦ are not fixed but blurred.† Sometimes no agreement can be reached even on whether a given work is best categorized as adult or children’s literature, and many books are marketed for both adults and children. J. K. Rowling’s series about Harry Potter was written and marketed for children, but it was so popular among children and adults that The New York Times created a separate bestseller list for children’s books to list them. When people think of children’s literature they probably mean books, or at least print. But narratives existed before printing, and the roots of some best-known children’s tales go back to storytellers of old.Seth Lerer, in the opening of Children’s Literature: A Reader’s History from Aesop to Harry Potter, says â€Å"This book presents a history of what children have heard and read†¦ The history I write of is a history of reception†. Classification Children’s literature can be divided a number ways. Two useful divisions are genre and intended age of the reader. By genre A literary genre is a category of literary composition. Genres may be determined by technique, tone, content, or length. Anderson lists six categories of children’s literature, with some significant subgenres:[8] * Picture books, including concept books (teaching an alphabet or counting for example), pattern books, and wordless books. * Traditional literature, including folktales, which convey the legends, customs, superstitions, and beliefs of people in past times. This genre can be further broken down into myths, fables, legends, and fairy tales. * Fiction, including fantasy, realistic fiction, and historical fiction. * Non-fiction. * Biography and autobiography. * Poetry and verse. By age category The criteria for these divisions are vague and books near a borderline may be classified either way. Books for younger children tend to be written in very simple language, use large print, and have many illustrations. Books for older children use increasingly complex language, normal print, and fewer, if any, illustrations. * Picture books, appropriate for pre-readers or ages 0–5. * Early reader books, appropriate for children age 5–7. These books are often designed to help a child build his or her reading skills. * Chapter book, appropriate for children ages 7–12. * Short chapter books, appropriate for children ages 7–9. * Longer chapter books, appropriate for children ages 9–12. * Young-adult fiction appropriate for children age 12–18. Illustration Children’s stories have always been accompanied by pictures. A papyrus from Byzantine Egypt shows illustrations accompanying the story of Hercules’ labors. Today children’s books are illustrated in a way that rarely occurs in adult literature in the 20th or 21st century, except in graphic novels. Generally, artwork plays a greater role in books intended for the youngest readers (especially pre-literate children). Children’s picture books can be an accessible source of high quality art for young children. Even after children learn to read well enough to enjoy a story without illustrations, they continue to appreciate the occasional drawings found in chapter books. According to Joyce Whalley in The International Companion Encyclopedia of Children’s Literature, an illustrated book differs from a book with illustrations, in that â€Å"a good illustrated book is one where the pictures enhance or add depth to the text. Using this definition, the first illustrated children’s book is considered Orbis Pictus by the Moravian author Comenius. Orbis Pictus had a picture on every page, followed by the name of the object in Latin and English. It was translated into English the year after it appeared, and was used in homes and schools around Europe and Great Britain for years. Early children’s books like Orbis Pictus were illustrated by woodcut, and many times the same image was repeated in a number of books regardless of how appropriate the illustration was to the story.[7]:322 Newer processes, including copper and steel engraving began being used in the 1830s. One of the first uses of Chromolithography, a way of making multi-colored prints, in a children’s book was Struwwelpeter, published in Germany in 1845. English illustrator Walter Crane refined its use in children’s books in the late 1800s. Walter Crane’s chromolithograph illustration for The Frog Prince, 1874. Another illustration method appearing in children’s books was etching, used by George Cruikshank in the 1850s. By the 1860s top artists in the west were illustrating for children, including Crane, Randolph Caldecott, Kate Greenaway and John Tenniel. Most pictures were still black-and-white, and many color pictures were hand colored, often by child labor.[1]:224-226 The Essential Guide to Children’s Books and Their Creators credits Caldecott with â€Å"the concept of extending the meaning of text beyond literal visualization†. In India Nandalal Bose, whose paintings are considered artistic treasures, illustrated books for children from the late 1800s into the 1900s. The early Twentieth-century brought more highly regarded illustrators to the pages of children’s books. Artists like Kay Nielson, Edmund Dulac and Arthur Rackham produced illustrations that are still reprinted today.[1]:224-227 The development in printing capabilities found itself reflected in children’s books. After World War II offset lithography became more refined, and by the 1950s painter-style illustrations like Brian Wildsmith’s were common.[1]:233 History According to Aspects and Issues in the History of Children’s Literature from the International Research Society for Children’s Literature, the development of literature for children anywhere in the world follows the same basic path. All children’s literature, whatever its current stage of development, begins with spoken stories, songs and poems. In the beginning the same tales that adults tell and enjoy are adapted for children. Then stories are created specifically for children, to educate, instruct and entertain them. In the final stage literature for children is established as separate from that of adults, having its own genres, divisions, expectations and canon. The development of children’s literature is influenced by the social, educational, political and economic resources of the country or ethnic group. Before 50 BC Every people group has its own mythology, unique fables and other traditional stories told for the instruction and entertainment of adults and children. The earliest written folk-type tales include the Panchatantra from India, composed about 200 AD, it may be â€Å"the world’s oldest collection of stories for children†,though other sources believe it was intended for adults. The Jakatas, stories from India about the birth of Buddha, go back to the second or third centuries BC A few of these stories, particularly those where Buddha took the shape of an animal, would have been enjoyed by children. The source stories for The Arabian Nights, perhaps also originally from India, have also been traced back this far. As an example of oral stories that certainly would have been enjoyed by children, the tale of The Asurik Tree goes back at least 3,000 years in Persia, now Iran. The greatest ancient Greek poet, Homer, lived sometime between 1200 BC and 600 BC. Author of the Iliad and the Odyssey, Homer’s work contributed to the development of all Western literature, including that for children. Between 750 and 650 BC Hesiod told stories that became a major source of Greek mythology. Irish folktales can be traced as far back as 400 BC. These stories of witches, fairies and magic spells were preserved by storytellers traveling across the island. For centuries Ireland’s geographic isolation helped preserve them. 50 BC to AD 500 Papyri from the 400s AD tell versions of Aesop’s fables. In Imperial China, children attended public events with their parents, where they would listen to the complicated tales of professional story-tellers. Often rhyming, the stories were accompanied by drums, cymbals and other traditional instruments. Children would also have watched the plays performed at festivals and fairs. Though not specifically intended for children, the elaborate costumes, acrobatics and martial arts would have held even a young child’s interest. Smaller gatherings were accompanied by puppet shows and shadow plays. The stories often explained the background behind the festival, covering folklore, history and politics. Story-telling may have reached its peak during the Song Dynasty from 960-1279 AD. This traditional literature was used for instruction in Chinese schools until the Twentieth-century. Greek and Roman literature from this age is thought to contain â€Å"nothing that could be considered a children’s book in the sense of a book written to give pleasure to a child†.[15] However, children would have enjoyed listening to stories such as the Odyssey and Aesop’s Fables, since Aesop and Homer, along with the Greek playwrights were â€Å"at the heart of early reading and writing†[7]:37 in Greece at this time. 500-1400 The Panchatantra was translated from Sanskrit into Kannada in 1035 AD. The first children’s book in Urdu may be Pahelian by the Indian poet Amir Khusrow, who wrote poems and riddles for children in the 1200s-1300s.[1]:814 Buddhism spread in China during the early part of this period, bringing with it tales later known as Journey to the West. Chinese children would have enjoyed many of these stories of â€Å"fantasy, the supernatural, demons and monsters.†[1]:832 There are two schools of thought about children and European Medieval literature. The first developed from the writings of Philippe Arià ¨s in the 1960s and holds that, because children at this time were not viewed as greatly different from adults, they were not given significantly different treatment. Those holding this point of view see no evidence of children’s fiction as such existing in Europe during the Middle Ages,[17] although they recognize that instructional texts in Latin were written specific ally for children, by clerics like the Venerable Bede, and Ælfric of Eynsham. Those who disagree with Arià ¨s make several arguments, explained by Gillian Adams in her essay Medieval Children’s Literature: Its Possibility and Actuality. One is that just because a culture does not view childhood as modern Western societies do does not mean children’s literature cannot develop there. Another is that modern Western scholars have defined literature for children too narrowly, and fail to acknowledge what does exist. for example, they point to Marie de France’s translation of Aesop’s fables, and the Play of Daniel from the 1100s. Daniel Kline, in Medieval Literature for Children says modern and Medieval literature for children have common goals: â€Å"conveying the values, attitudes, and information necessary for children and youth to survive or even advance within their cultures.† Kline divides children’s literature in Europe during this time into five genres: Didactic and Moral, Conduct-related, Educational, Religious, and Popular. The debate on interpretaion aside, scholars cite this period as the time as when â€Å"many of the genres that continue to feature in writing for children emerge.†[21]:10 Examples of literature children would have enjoyed during this time include Gesta Romanorum, the Roman fables of Avianus, the French Book of the Knight of La Tour-Landry and the Welsh Mabinogion. In Ireland many of the thousands of folk stories were being recorded in the Eleventh and Twelfth centuries. Written in Old Irish on vellum, they began reaching through Europe, influencing other folk tales with stories of magic, witches and fairies. 1400s During the Byzantine Empire the Bible and Chritian hymns and stories were popular. The takeover of Greece by the Ottomans meant the enslaved Greeks had to rely on songs, lullabies, and other easily shared methosds of cultural preservation. According to Vassilis Anagnostopoulos in The International Companion Encyclopedia of Children’s Literature, these verses constitute the first children’s poetry. An early Mexican hornbook pictured in Tuer’s History of the Horn-Book, 1896. Hornbooks appeared in England during this time, teaching children basic information such as the alphabet and the Lord’s Prayer. In 1484 William Caxton published Aesop’s Fables, followed by Le Morte d’Arthur in 1485. These books were intended for adults, but enjoyed by children as well. Geoffrey Chaucer’s writings were retold for children by the late 1400s, and often European printers released versions of Aesop’s Fables in their native languages. 1500s Russia’s earliest children’s books, primers, appeared around this time. An early example is ABC-Book, an alphabet book published by Ivan Fyodorov in 1571. The first Danish children’s book, The Child’s Mirror by Niels Bredal in 1568, was an adaptation of a book of courtesy for children by the Dutch priest Erasmus. Finland had Abckiria, a primer released in 1543, but very few children’s books were published there until the 1850s. A Pretty and Splendid Maiden’s Mirror, and adaptation of a German book for young women, became the first Swedish children’s book upon its 1591 publication. In Italy Giovanni Francesco Straparola released The Facetious Nights of Straparola in the 1550s. Called the first European storybook to contain fairy-tales, it eventually had seventy-five separate stories and was written for an adult audience. Giulio Cesare Croce also borrowed from stories children would have enjoyed for his books. Chapbooks, pocket-sized pamphlets that were often folded instead of being stitched, were published in Britain and spread to the United States. Illustrated by woodblock printing, these inexpensive booklets reprinted popular ballads, historical retellings and folk tales. Though not specifically published for children at this time, they would have been enjoyed by them. Johanna Bradley in From Chapbooks to Plum Cake says that chapbooks kept imaginative stories from being lost to readers under the strict Puritan influence of the time.