Discussion Questions Assignment Example | Topics and Well Written Essays - 500 words - 14

Discussion Questions - Assignment Example It is also applicable to companies that have bulky and variable production consignment, inability to meet changing demand patterns and possess excessive inventories due to the need for outsized safety stocks. The strategy has many advantages in the advertising sector especially in reducing expenditure. Conversely, a pull promotional approach creates awareness for a specific service or product, which is fashioned with an objective audience in mind (Schultz, 2002). This audience then demands the merchandise from channel partners. In this system, the consumer requests for the product and pulls it through the release channel. The strategy is based on consumed or actual demand unlike the push tactic that is based on forecast demand. The pull tactic can be applied in a situation where production and distribution are demand driven. A company may also apply it to that bit of the supply chain where order uncertainty is high. Elsewhere, it is applied in instances where a company is experiencing a decrease in lead-time, has no inventory, or is responding to specific demands. It greatly influences sales promotions and discounts, word of mouth appointments, mass media promotion and advertising. Pull promotional strategy is what our company utilizes mostly as we advertise, build on customer relationship management, and carry out sales promotions and offer discounts (Schultz, 2002). Just one strategy has proven not to give much of good returns in the businesses, which are in line with my career. In the course of work, I have had to balance both push and pull strategies. The result has been a powerful marketing mix that strongly entices customers to buy the wares I have had to sell for the company. From observation and experience in customer interactions throughout my career, it has come out that consumers react differently to marketing strategies used on the same product. This has necessitated the